SOUTH lathe has always focused on creating products of useful designs, for example, cnc turret lathe machine. We always follow a four-step product design strategy: researching the needs and pains of customers; sharing the findings with the whole product team; brainstorming on the possible ideas and determining what to build; testing and modifying the design until it works perfectly. Such a meticulous design process effectively helps us create useful products.

SOUTH lathe has gained many loyal customers around the world. We rank top in customer satisfaction in the industry. The trust, credibility, and loyalty that come from happy customers effectively help us build repeat sales and ignite positive recommendations about our products, bringing us more new customers. Our brand is getting greater market influence in the industry.

After discussing the plan of investment, we decided to invest heavily in the service training. We built an after-sales service department. This department tracks and documents any issues and work to address them for customers. We regularly arrange and conduct customer service seminars, and organize training sessions that target specific issues, such as how to interact with customers through the phone or via the E-mail.